Notice

This multimedia story format uses video and audio footage. Please make sure your speakers are turned on.

Use the mouse wheel or the arrow keys on your keyboard to navigate between pages.

Swipe to navigate between pages.

Let's go

At the Intersection of Machine Intelligence and Behavioural Economics: A Deetken Horizon Project

Logo http://deetkenhorizon.pageflow.io/at-the-intersection-of-machine-intelligence-and-behavioural-economics-a-deetken-horizon-project-5e743edc-a348-48b8-91a0-6dc3c7f5e055

Deetken Horizon is the machine intelligence
team at The Deetken Group.

Our approach is to combine leading edge analytical techniques, including machine learning and economic modelling, with deep experience in behavioural economics (i.e. the economics of how firms and individuals make choices).  ​This approach allows us to surface keen insights to develop strategies and solutions that ultimately improve services.​

Goto first page

A healthcare client we were working with was experiencing challenges with the technical support they were receiving from a service provider. The support was being provided through a call centre.

One common issue was a “false close”.

This means that the service provider agent at the call centre would mark an issue - say slow login time or consistent freezing of an application - as resolved, even if the issue persisted for the user.  

Goto first page

This was having an adverse impact on workflow and productivity.  It was also causing a great deal of frustration on the part of users.

The service provider had a standard set of ticket data related to the calls they were receiving and how they were being addressed.

But these were not providing all the insight we needed to figure out why these shortcomings - these “service failures” -  were persisting.

Goto first page

We used a number of machine intelligence tools and techniques to try to uncover answers.

Goto first page
0:00
/
0:00
Start video now
Goto first page

There’s lots of great work going on in this space but Deetken Horizon is doing something different.

Many people work in the area of advanced analytics and a lot of firms have great skills in economic modelling and in the broader area of behavioural economics - the economics of how firms and individuals make decisions. But these worlds rarely collide.

Goto first page

We applied our advanced analytics skills and machine intelligence tools to get to the root of the service failures, which we identified as “false closes”.

Our work revealed that the service provider was incentivized to close a ticket as quickly as possible because their performance was being measured against how quickly they could address an issue. In other words, speed was one of their performance metrics.

Goto first page
0:00
/
0:00
Start video now
Goto first page


Goto first page
Scroll down to continue Swipe to continue
Swipe to continue